According to foreign media reports, at a news conference on Wednesday, Sony announced it is developing a short to a tablet PC. However, Sony's vice president, said the company's Tablet PC does not want to be a killer Apple iPad tablet PC, just done in 2012, industry leader position.
not to do first, just to the second
) today with the company executives said at the round table. Android and launched this week, many different Tablet PC, and Sony does not seem to want to replace in the next two years, Apple iPad tablet PCs, so the industry leader.
Sony not to do first, just the second approach, it may make people feel a lack of ambition in the field of tablet PCs, it may make people feel that it is more pragmatic. In the annual International Consumer Electronics Show to announce most of the products until September could truly go on sale, it is no secret. For example, last year's International Consumer Electronics Show to announce the e-reader until the end of last year really hit the shelves. Sony launched the Tablet PC may also need a short time.
differentiation strategy
in the range of Xoom Tablet PC, G-Slate Tablet PC Tablet PC and a variety of Android and other similar products, in order to stand out really is not a small challenges.
This is an ideal competitive strategy, we are not competitors or impossible to provide some unique features. But Sony will be how to do this? Executives of the company's tight-lipped about this. But the few words we get from their clues.
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Sony has been promoting its Qriocity media platform, offers a variety of movies, and soon will also provide a variety of music, the user can download them to the vast majority of Sony devices. Therefore, Sony is developing a platform for the computer may function with streaming media services. In addition, Sony has its own television and film production companies to produce their own content, though so far it has not put these elements well integrated with their equipment. But it has been, Stringer's goal is to change this situation, to achieve its perfect combination of content and devices.
or carrying Android 3.0 operating system
Sony Tablet PC may be powered by Google's Android 3.0 operating system. Suzuki said vice president of Sony, Samsung Galaxy Tab Tablet PC become a commonplace. see our products. We have announced on Wednesday, is developing Tablet PC, and we really want to get the industry in 2012, second place. system is not interested. However, just wait a few months, designed specifically for the Tablet PC
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